Adobe Acrobat Back to School (2025)

Project Details

Delivered a Demand Conversion campaign driving trial sign-ups for Adobe Acrobat Studio's AI Assistant and Adobe Express integration. It included two animated paid social video posts and two display banners targeted toward business pros.

My Role & Creative Process

Crafted all the headlines, voiceover scripts, and body copy emphasizing speed and simplicity. Developed messaging that made new AI features feel approachable and immediately useful for everyday document workflows.