Worked with Adobe to write and edit headlines, body copy, and subject lines for new Adobe Firefly generative AI features.

Adobe Firefly Paid Social & Email Campaigns (2025)

Gerard Smith Résumé

Pitched, wrote, and edited headlines and body copy for three Photoshop updates introduced at Adobe MAX London 2025.

Drafted and edited A/B headlines for these Frame-dot-io Google display ads directed at creative managers and professionals.

Shaped the video narrative through storyboards, interview questions, and asset curation, generating 200,000 total views.

The Savage Post was a cutting-edge news source for 1.8 million followers interested in music, sports, and internet culture.

Wrote and edited artist-focused videos for TikTok, YouTube Shorts, and Snapchat, earning more than 10 million total views.

Published up to five articles per day for the news and content website linked to the famous Daquan Instagram profile.

Launched, wrote, assembled, and grew the daily Daquan Newsletter to 10,000 subscribers from April 2020 to April 2021.

Pitched and wrote this contributed article for DJBooth in February 2020.

Launched the official blog for The MSU Hatch featuring thought leadership, interviews, and lists related to entrepreneurship.