Produced a Back to School campaign positioning Acrobat's AI Assistant as a smart study partner for students. The campaign included a 30-second and 15-second animated video, two display ads, and a static social ad showcasing AI-powered features.
My Role & Creative Process
Drafted a voiceover script, headlines, and body copy that spoke to student pain points and solutions, such as turning dense coursework into clear takeaways and staying organized across many files.
