Adobe Acrobat Studio x Ryan Serhant (2025)

Project Details

Launched a paid social and animated display ad campaign for Adobe Acrobat Studio's PDF Spaces tool, leveraging partnerships with real estate mogul Ryan Serhant and TED Talks.

The campaign targeted business pros and sales teams, positioning PDF Spaces as an intelligent partner for speeding up workflows and mastering sales processes.

My Role & Creative Process

Wrote headlines and body copy that translated PDF Spaces features into tangible productivity and sales benefits. Used co-signs from Serhant and TED to add credibility and aspirational appeal to assets that balanced partnership with product education.