Developed a 30-second video ad for Frame.io showcasing frictionless collaboration for distributed creative teams. The spot visualized modern workflows and emphasized speed, flexibility, and clarity without traditional meetings or email chains.
My Role & Creative Process
Built the narrative through scriptwriting and storyboarding that reinforced the "collaborate from anywhere" positioning.
Wrote headline variations for companion Google display ads, A/B testing different value propositions to identify the most compelling messaging for creative managers seeking streamlined workflows.
